VARYA
TYPE OF CLIENT
Jewellery Brand
CATEGORY
Branding, Print
BRIEF
Varya is a jewelry brand dedicated to showcasing the rich heritage of Indian jewelry. Each exquisite piece reflects the brand's classic identity, celebrating the timeless beauty and craftsmanship of Indian traditions. With meticulous attention to detail and a reverence for heritage, Varya offers jewelry that not only adorns but also tells stories of culture and history, making it a symbol of elegance and sophistication.
WHAT WE DID
Varya's branding strategy centers around capturing the essence of the brand's elegance and heritage. In response to the client's specific request for an elegant, hand-drawn logo, the design team crafted a distinctive emblem that embodies these qualities. The logo, resembling a delicate hand-drawn line or motif, reflects the brand's commitment to craftsmanship and timeless beauty. It serves as a visual representation of Varya's ethos, evoking a sense of sophistication and artistry that resonates with its audience.
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